Going Social

Chances are that if you are reading this you kind of have some grasp on what social media is and I’ll not bore you explaining to the converted. The exciting part of social media to me is not the technology but the content and how it spills in and out from the digital world.

The above video “Social Media Week Highlights: Random Acts of Kindness with #NOKIAConnects” shows how Nokia randomly gave away phones all over the world to people who responded to tweets on twitter. Nokia didn’t shout we’re giving phones away they just asked to meet a few people to talk about social media week and then gave them a phone. Which is very cool as there was no real expectation from the those who came to meet up. I think the reactions say it all and would imagine they probably told, blogged and tweeted all about it, expanding the impact of a simple act of kindness.

I shot some of the above London footage using my Canon 5D mk2 and a Canon 24-70mm L for AngelicDigital who compiled and organised the whole world wide media edit for their client 1000Heads, a top Word and Mouth Agency on behalf of Nokia.