A project I am currently involved in is a series of videos for a small organic farm in Suffolk, Stocks Farm. The genesis for the project came from a conversation on how to increase awareness of the farms brand, products and where to buy them. The farm until this point had, had almost zero presence on the web and practically no marketing to speak of.
The first thing we did was create a Facebook page and Twitter profile for the farm along with a temporary website. Having worked with a few people from the word and mouth industry I realized the importance of interaction with people on the web as it’s a key tool in building up brand awareness as it’s a great way to get very targeted messages out to the right people. Continue reading