Everyday people, companies and organisations all try to get our attention and garner our interest. This is what advertising is essentially about. For years communicating advertising messages to large sways of the population was restricted by money, the more money you had the more people you could reach. But heres the thing advertisers and advertising agencies have always known it’s not the quantity of people you reach its the right kind of people you reach. It is advertisings 101.
Today it is cheaper to connect with a mass audience using the web, advertising revenues are huge for the web at large and porthole sites such as google. Web advertising predominantly relies on click throughs from one site to another whether it be sales or information and this is the fundamental difference between traditional advertising, print, TV, radio and the web. Traditional advertising wants to take you somewhere else from where you hear or see an ad, that or in gauge a emotional connection or notion about a product or brand which outlasts your connection to the advert. If traditional advertising didn’t still work we wouldn’t have free to air TV still. Continue reading